If you follow Emma on Twitter, you will have noticed that the past few days she has been tweeting out clues for a new project of hers. Early this morning she officially announced that she is the new Ambassadress for Lancôme. There is a new article on the Marie Claire website with a quote from Youcef Nabi, President of Lancôme International who says:
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation, we are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”
The campaign will be shot by photographer Mario Testino (who has shot Emma before) and will be working with the fragrance “Trésor Midnight Rose”. More information will be posted as it develops.
As part of the Harry Potter: The Quest online game, which had its official opening today, we have a new behind the scenes video! Since fans reached 1,000,000 points collectively WB have released a new video entitled Secrets of the Castle Revealed. You can watch the video below and make sure to join The Quest to earn points and help reveal the next video: Go Behind the Scenes!
Today Emma has updated her Official Site to let fans know she is taking some time off from school for career reasons. Her message says the following:
As you know, I love Brown and I love studying pretty much more than anything but recently I’ve had so much to juggle that being a student AND fulfilling my other commitments has become a little impossible.
I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree… it’s just going to take me a semester or two longer than I thought : )
Hope you are all well! Thank you for all your continuing support.
Today WWD reports that Emma Watson’s line with fashion designer Alberta Ferretti will be released on March 21st. The collection is made up of 2 dresses, a top, a pair of shorts and a skirt and prices range from $345 [250 Euros] to $1,173 [850 Euros]. Some snippets of the article may be read below, to read the full story head over to WWD.
[…] Produced with materials and techniques that are environmentally friendly and made in Italy, the collection is labeled Pure Threads by Emma Watson Alberta Ferretti and will be available exclusively on albertaferretti.com beginning March 21.
“Rather than an opportunity, this is an urgent project,” said Ferretti. “Ecological materials cost twice as much, and selling online is a way to reach customers around the world faster, while containing costs.” […]
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” said Watson. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti of Watson. […] “She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity,” said Ferretti. “She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them,” said the designer.
The article also came with a new photo of Emma with Alberta.
Good morning everyone! Tomorrow I will have the chance to ask the Warner Bros. team behind The Quest for the Hallows online adventure game any questions that you guys might have about it. The game officially launches this coming Monday.
“In celebration of the release of the final Harry Potter films, Warner Bros. has launched the online adventure game “Harry Potter and the Deathly Hallows: the Quest”. Users who register for the Quest are able to collectively earn points, which reveal exclusive content from the world of Harry Potter. “
So if you have any questions be sure to post them in the comments or send a me a tweet @MM_Official!
Additionally, Emma Watson recorded a video telling fans a bit about the game.
Alberta Ferretti has released more information on her collection with Emma Watson in the form of a third image, one and two may be seen here and here. This one says:
The sign of Nature is in our Signature
I’m so thrilled that a luxury brand like Alberta Ferretti is beginning to make eco clothes. – Emma Watson
I think this project will further demonstrate the importance of being green. – Alberta Ferretti
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