Clothing store People Tree has a new section on the site where they say Emma has collaborated to make a collection.  I am just a bit confused because Emma said somewhere that she wouldn’t design clothes (update: Well she said not her own line, so I guess this doesn’t count).  The site has a photo of Emma and also some information.

“Launching in late February 2010, this exciting, long awaited collection brings a youthful and inspiring edge to Fair Trade fashion! “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project.” Emma Watson

Acting as creative advisor, Emma has worked closely with People Tree’s in house design team and CEO Safia Minney to create a capsule lifestyle collection.  Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.  Clean and easy to wear – Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women.

“I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.” Emma Watson”