Emma Watson is the first person to be on a moving magazine cover for the iPad! Marie Claire has debuted an interactive issue for Apple’s iPad that features a moving cover, as well as video clips and outtakes from Emma’s shoot exclusive to the iPad. You can see the cover in action here or below if you don’t have an iPad!

“[With the living cover] we had to map it out and when you look at it, it’s like one of those really complicated scientific computer drawings,” said Joanna Coles, editor in chief of Marie Claire, New York. “It’s the first time that it’s been done and I’m so excited. I showed it to a couple of men in the office and they just wanted it sitting on their desk, running on a loop, because it’s just so much fun – it looks like Emma’s kind of flirting, but in a nice way,” she said. “We really wanted to put the magazine in 3-D. The whole strategy was how do you create something that works with the strong abilities of the iPad design and I think what we wanted to figure out was not how to recreate the magazine on the iPad because I don’t think that’s the most exciting way of using the technology, it’s how can I take themes of the magazine and do something on the iPad.”

iPad Motion Cover – Emma Watson Marie Claire December 2010 from LEGS MEDIA on Vimeo.