The publishers of J.K. Rowling’s new book, The Casual Vacancy, have announced a book tour that she will be participating in. Rowling is scheduled to appear on ABC’s Nightline, World News and Good Morning America, as well as The Daily Show with Jon Stewart on Comedy Central. She will also do two print interviews, one USA TODAY.

Publishers have revealed that they are approaching the release of this book differently than in the past with the Potter books. Although those older readers who were with Harry from the beginning are said to be the main audience, the book has a much darker tone that than of Harry Potter.

Set in the little English town of Pagford, The Casual Vacancy (Little, Brown, $35) revolves around an election held after a member of the parish council unexpectedly dies. Despite the Miss Marple terrain, press materials describe the novel as “blackly comic … Pagford is, seemingly, an English idyll, with a cobbled market square and an ancient abbey, but what lies behind the pretty facade is a town at war.”

“I expect the world to be ecstatic at the range of her imaginative reach,” predicts Rowling’s American publisher, Michael Pietsch. One of the few to have read the embargoed book, he calls Rowling “a genius, one of the great writers of all time.” Reading the 512-page novel, he says, “reminded me of Dickens because of the humanity, the humor, the social concerns, the intensely real characters.”

Part of the reason for this is because J.K. Rowling wants to separate this book from the Potter series,

Barnes & Noble vice president for marketing Patricia Bostelman says that Little, Brown’s approach is what the author wants. “Apparently much of their behavior is at J.K. Rowling’s wishes,” says Bostelman. Rowling “has very strong opinions on how she wants publishing of the book handled. … She’s trying not to live on the laurels of Harry Potter and very much wants to have this book stand alone, on its own merit, just as if she were just any other author who was landing on the scene.”

The book will be released on September 27th. They are even releasing an e-book version simultaneously for $19.99.