If you follow Emma on Twitter, you will have noticed that the past few days she has been tweeting out clues for a new project of hers.  Early this morning she officially announced that she is the new Ambassadress for Lancôme.  There is a new article on the Marie Claire website with a quote from Youcef Nabi, President of Lancôme International who says:

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation, we are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”

The campaign will be shot by photographer Mario Testino (who has shot Emma before) and will be working with the fragrance “Trésor Midnight Rose”.  More information will be posted as it develops.