Emma Watson’s official site was updated yesterday to tell us she would be the new face of Burberry which we heard today.

Today we are very pleased to announce that Emma is the new face of fashion giant Burberry, and currently features in their Autumn/Winter 2009 campaign.
Christpher Bailey (the creative director of Burberry) had this to say about Emma:
Having known Emma both personally and professionally for quite some time, I felt very strongly that she would be perfect strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.

More extracts from the official press release from Christopher Bailey reads:
I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.
Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign.
Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.