Today, for a limited time only, the LEGO Store Leicester Square will take payment in socks for the first ever time, to celebrate a very special house-elf’s birthday. You guessed right, it’s Dobby the House Elf’s birthday. Customers can pick up a free LEGO Harry Potter Dobby™ the House-Elf, while stocks last, from 10am this morning.

Fans of Harry Potter know better than anyone that the most valuable thing to Dobby the House-Elf is … socks! So to mark Dobby’s birthday, and in celebration of the LEGO Harry Potter Dobby™ the House-Elf product, available to buy now, the LEGO Store is launching a very special offer, like no other!  

The first 100* customers to arrive at the LEGO Store Leicester Square, from 10am on Wednesday 28^th June, 2023, and flash a (clean please!) sock at the front of the queue, will be able to redeem a free LEGO Harry Potter Dobby the House-Elf product from in-store.  

The LEGO Harry Potter Dobby the House-Elf product is the first ever LEGO brick model of Dobby. The instantly recognisable brick-built figure comes with iconic accessories including Tom Riddle’s diary that Harry used to set Dobby free, and Aunt Petunia’s ‘floating’ pudding cake to inspire memories of the classic scenes.  

The product is available in LEGO Stores and online at LEGO.com for £24.99/$34.99.

*This offer is valid at the flagship store in Leicester Square from Wednesday 28 June, for one day only, whilst stocks last.