The Bookseller has a new interview with Pottermore CEO, Charlie Redmayne, and he discusses the amazing interest in the Harry Potter eBooks which were released a month ago.  The books made £1 million in the first 3 days and £3m in the first month.  He also revealed that fans still have a ways to wait for Chamber of Secrets saying that it is still “weeks away.” They will, however, be adding new features to the site for fans to enjoy. “It’s a fantastic experience, but not yet as good as its going to be. We are working on book two now, I’m very pleased with some of the pages I’ve seen, and it will be coming as soon as possible.”

He has the following to say about the affect of the ebooks on piracy,

[…] sales of the physical copies of the seven titles had also increased, and that because of the site’s light-touch Digital Rights Management, piracy had diminished. “Obviously there were fears piracy would increase as a result of being DRM-free, and that sales of the e-books would cannibalise sales of the physical titles, but we were delighted to see sales of the physical books go up, and piracy come down.” Redmayne said that though there had been an increase in piracy immediately after launch, the community had rejected these illegal versions because of how the e-books were brought to market. “We have demonstrated that if you make these books available in the way that people want them, and on a platform that is accessible to them, and at a price they are happy with, then then generally people will chose to buy them.”

Of the weird launch time, Redmayne said: “Given how we launched it, at 8.15 in the morning when most people were asleep, almost anti-marketing it, we were very pleased. It has been amazingly successful and shows the power of the Harry Potter brand.” Some statistics on the site have also been revealed:

• Pottermore, the Harry Potter experience, has seen 22 million visits from 7 million unique users in its first two weeks, generating more than 1 billion page impressions, with the average user visiting 47 pages, spending 25 minutes on the site.
• Redmayne said there had been 4.2m attempts to make potions, with a success rate of just 32%.
• In those first two weeks there had been 39.9m “wizard duels” with the “full body bind” spell the most popular, and “pimple jinx” the least used.
• After two weeks 5m new users had registered, with perhaps half of those already sorted into houses, such as Gryffindor and Ravenclaw.