The Economist has a new article online entitled: The Harry Potter Economy where they discuss the Harry Potter franchise and all the money it makes as well as it’s effect on the economy. Here are some snippets
This production line at Leavesden Studios, which has been running for almost a decade, will soon be switched off. “People talk about the effect of factories closing,” says David Heyman, who produces the Harry Potter films. “When we stop filming next May, at least 800 people will be looking for work.”
The first company to be transformed was Bloomsbury, a London publishing house. It was a somewhat unlikely home for a blockbuster children’s book series. […] As each book appeared it drew new readers to the series and expanded sales of earlier books in a snowball effect. Thanks largely to the boy wizard, Bloomsbury’s turnover, which had gradually increased from £11m in 1995 to £14m in 1997, took off. In 1999 it stood at £21m. Two years later it was £61m. By the middle of this decade, with Bloomsbury’s revenues above £100m, rival publishers were griping that there was no point bidding against the firm for a children’s title.
In 2000 Ms Rowling said her “worst nightmare” was that her hero would end up on the side of fast-food containers. He was to appear just about everywhere else. Warner Bros, which had been wary of being seen to spoil a revered series of books with tacky tie-ins, had no qualms about exploiting its own property.
Thanks MN!
Filed Under: Books, Harry Potter Films, Other Potter Related |