A new television commercial for the opening of the Wizarding World of Harry Potter is set to be aired during Super Bowl XLIV on Sunday, February 7 on CBS at 6:30pm EST.

The spot will also begin a brand campaign for the resort, carrying the theme “Be courageous. Be outrageous. Be extraordinary.” The idea is to highlight the new Harry Potter attraction, as well as mainstays that feature characters like Shrek and Spider-Man.

The spot is planned for the first half of the game. It was created internally with the help of Rosso Media in Surrey, England.

Thanks SS!