According to Variety, Daniel Radcliffe is set to star in the new romantic comedy, The F Word, which begins shooting in Toronto starting mid-August! The “F” in the title standing for friend, meaning the friend zone, because Daniel is “venturing to be the first male to have a successfully platonic relationship with a girl he likes (Zoe Kazan), only to find out she’s already in a relationship.” Some production details are as follows:

“Goon” helmer Michael Dowse is set to direct from a script by Elan Mastai (“The Samaritan”) that appeared on the 2008 Black List.

David Gross and Jesse Shapira of No Trace Camping (“Goon”) will produce along with Marc Stephenson and Hartley Gorenstein. Dowse and Jeff Arkuss will exec produce with NHO Entertainment’s Mark Costa and Ford Oelman.

Pic is based on the play “Toothpaste and Cigars” by T.J. Dawe and Michael Rinaldi. Production starts Aug. 15 in Toronto, and additional casting is under way.

eOne Films has acquired world rights in all media to the pic and will sell it in all territories. It will also handle theatrical release in the U.K. and Canada. UTA and Jamie Feldman will handle the sale of U.S. rights.