This morning Pottermore opened its own official blog to keep fans updated on the progress of the website. The first entry reads:

Welcome to Pottermore’s official blog, the Pottermore Insider.

Written by members of the Pottermore team, the Insider is here to bring you the latest news and updates on all things Pottermore, and to answer any questions you may have.

We’ll be here with you as we get ready for 31 July, and we’ll be posting fairly regularly, so remember to check back every now and then, or add us to your RSS feed so you don’t miss out on anything.