Thanks to The Leaky Cauldron we have a full transcript from the Pottermore press conference held today. To read the full transcript you can visit this page (or the previous link to Leaky).  You can watch the video of the press conference here.

Q: Can you talk about your decision to go directly to the consumers? I imagine Apple and Amazon are not happy.
“Well I can’t speak for anyone else. The decision was  quite straightforward for me. Firstly It means that – I mean Harry Potter is obviously an international phenomenon and it means that we can now see that people everywhere are having the same experience at pretty much the same time. A large part of the fandom will be able to receive experience at exactly the same time, which was extremely appealing to me.
“I’m phenomenally lucky in that I have the resources to do it myself and therefore I got to do it, I think, right. I think this is a fantastic and unique experience that I can afford in every sense. To take my time and find the right people – TH_NK have been extraordinary – to make this come alive. There was really no other way to do that, for the fans or for, than to just do it myself. Not everyone could do it, I appreciate that, but I think it was right for Harry Potter. It was right for Harry Potter because, Potter fandom was one of the first, I think ti’s fair to say, there was a massive online community and that was such fun for me as an author to be able to have direct contact with my fans, and I already had a direct presence online, I had my own web site already. So it didn’t feel like a massive onwards step. It was an extension of the already existing.