It has now been revealed that the coordinates from earlier today showed us letters that spell out POTTERMORE. This is JK Rowling’s new Harry Potter project, we do not yet know what it means but I have a small hunch: back in 2008 I made a post about WB thinking of starting a MMORPG, the post was as follows:

Warner Bros. is thinking about creating a Massively Multiplayer Role Playing Game (MMORPG) for Harry Potter.

The notion of creating a Harry Potter multi-player online role playing game is something that we’ve been discussing at Warner Bros. for a number of years and continue to explore.We are currently investigating the possibility of creating our own MMORPG, but unfortunately do not have any further details to share at this time.

Make sure to check out Pottermore.com and @Pottermore which will be updated with more information soon.