Scholastic has announced some details about their new website relaunch that I posted about earlier.  You can read the full press release here and a bit below.

“All of us who experienced the anticipation and excitement of the publication of each of the seven Harry Potter books over the years saw firsthand the power of this series to excite readers of all ages. Each year, new young readers are beginning their Hogwarts journey, and we want to provide a truly memorable and magical experience they can call their own,” said Ellie Berger, President of Trade Publishing, Scholastic.

Beginning April 1, 2010, retail locations and Scholastic’s Book Clubs and Book Fairs will share in The Real Magic of Harry Potter with special promotions. Retail stores will support the campaign with, point-of-sale signage, floor displays promoting the sweepstakes, and a special offer at participating retailers of “buy a copy of any Harry Potter paperback, and get the second copy at half price” for the month of April.

There is also a commercial that you can watch below: