JKR has made a deal with all stores selling Harry Potter and the Deathly Hallows, due for release on the 21st. The deal consists of all stores having a poster on show within their store. These posters will show 3 pictures of Madeliene with the words ‘Have you seen this child?’. This therefore means that these posters will be featured globally, starting in english speaking contries and expanding to the world. This is JKR’s second attempt to help the cause after first donating money to the reward fund.

This is what Jo had to say on the matter:  “I fervently hope that posters displayed prominently in shops all over the world when the new book comes out will help find Madeleine McCann and will raise the profile of the many other missing children in different countries”.

Thanks to Harry Potter Fan Zone for the quote.