Back in September, Emma Watson announced the UN Women’s HeForShe campaign. Earlier today, she delivered another speech encouraging world and corporate leaders to take action for gender equality during the kickoff of a HeForShe program launch at the World Economic Forum at Davos on January 23rd, 2015.

She says: “The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally.

A press release for states:

The HeForShe campaign’s IMPACT 10X10X10 initiative is a one-year pilot effort that aims to engage governments, corporations and universities as instruments of change positioned within some of the communities that most need to address deficiencies in women’s empowerment and gender equality and that have the greatest capacity to make and influence those changes. Each sector will identify approaches for addressing gender inequality, and pilot test the effectiveness of these interventions for scalability.
[…]
“HeForShe exemplifies UN Women’s groundbreaking leadership on gender equality. We know where change is proving hardest. The HeForShe IMPACT Initiative puts responsibility for change right where it matters- and spotlights leaders who can make it happen. The founding Champions from industry and government will pave the way for others to join in, using the pilot initiatives to streamline decision-making on relevant and successful activities,” stated UN Women Executive Director and Under-Secretary-General Phumzile Mlambo-Ngcuka. “Ultimately we need everyone to get involved if we are to turn the tide.”

Filed Under: Emma Watson