Jessie Cave has done a new interview with Evening Standard to promote the opening of her online store. In the interview she talks about her website, PinDippy, her upcoming film Great Expectations, what it was like when she went to Hollywood and more.

And this week she launches her own online fashion label, based on the clothes she wears in her films. “I have created a mini-factory in my bedroom,” she laughs. You can choose between 14 different T-shirts decorated with words and hearts. She has catered for all shapes, and the designs are quirky rather than overtly sexual: “I’ve got lots of messages about positive body image.” Rather than using fashion models, all designs are illustrated online.

Cave feels strongly about the cosmetic pressure put on young women. When the Harry Potter franchise was drawing to a close, she flew to LA to meet Hollywood agents. It was, she says, a “horrendous” experience: “You’re made aware of what the industry is, and what you need to conform to … I don’t fit that, and I’m never going to.”

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If you look on YouTube there’s a hilarious short film (What’s in Your Shop?) that she made about meeting a Hollywood lifestyle guru. “It’s basically what happened to me, being told that you’re fat and ugly. They fire questions at you: ‘What are you doing over here?’, ‘Why are you wearing glasses?’, ‘You do have contacts lenses, don’t you?’ It’s so funny how clichéd it was. In a way I liked that, because they were so upfront.”