WARNER BROS. CONSUMER PRODUCTS UNVEILS MAGICAL WORLDWIDE LICENSING PROGRAM FOR HARRY POTTER AND THE DEATHLY HALLOWS – PART 2
— The Epic Final Showdown of the Century Will Enchant Theaters July 15, 2011 —
Burbank, Calif., July 7, 2011 – Warner Bros. Consumer Products (WBCP) has partnered with a renowned group of global licensees to capture the excitement of one the most anticipated films of the year, Harry Potter and the Deathly Hallows – Part 2, the epic finale of the hugely popular film series from Warner Bros. Pictures. WBCP is working with licensees worldwide to support the most successful film franchise of all time as it comes to a spectacular end.
In support of Harry Potter and the Deathly Hallows – Part 2, which hits theaters on July 15, 2011, an array of spell-binding magical products will be available for the franchise’s ardent fans at retailers nationwide, as well as at www.WBshop.com.
With anticipation building for the release of the final installment, LEGO has released a variety of incredible LEGO playsets featuring magical locations and scenes from the Harry Potter films, including Hogwarts, The Forbidden Forest and the Knight Bus. Another key licensee is the Noble Collection, offering intricate wands and other beautifully crafted artifacts that allow fans to truly become a part of the wizarding world. Additional global licensees with fantastic offerings to support the final film include: NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company with the rerelease of their 20-flavor collection of Bertie Bott’s Every-Flavour Beans®.
WBCP’s ever-expanding global themed entertainment category also provides fans with access to Harry Potter’s world in new and innovative ways with The Wizarding World of Harry Potter, which opened in June 2010 at Universal Orlando Resort and is now a must-see destination in Orlando, Florida. The Wizarding World of Harry Potter offers a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant. This completely immersive environment transcends generations and brings the wonder and magic of the amazingly detailed Harry Potter films to life. WBCP, in partnership with Global Experience Specialists, Inc., also bring fans the internationally touring Harry Potter: The Exhibition, currently wowing fans in New York City at the Discovery Times Center. Harry Potter: The Exhibition is a state-of-the-art showcase that features hundreds of authentic props in film-inspired settings such as the Gryffindor common room and Hagrid’s hut. New York City is the last North American city to host Harry Potter: The Exhibition, before traveling internationally.
“The world of Harry Potter has inspired the most successful film franchise in history, and it continues to capture the imagination of fans young and old,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “As a result, our dedicated licensees continue to conjure up products that capture the wonder of the brand and allow fans around the world to be a part of the magic.”
About Harry Potter and the Deathly Hallows – Part 2
Harry Potter and the Deathly Hallows – Part 2, is the final adventure in the Harry Potter film series. The much-anticipated motion picture event is the second of two full-length parts.
In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort.
It all ends here.
Harry Potter and the Deathly Hallows – Part 2 stars Daniel Radcliffe, Rupert Grint and Emma Watson, reprising their roles as Harry Potter, Ron Weasley and Hermione Granger. The film’s ensemble cast also includes Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Tom Felton, Ralph Fiennes, Michael Gambon, Ciarán Hinds, John Hurt, Jason Isaacs, Matthew Lewis, Gary Oldman, Alan Rickman, Maggie Smith, David Thewlis, Julie Walters and Bonnie Wright.
The film was directed by David Yates, who also helmed the blockbusters Harry Potter and the Order of the Phoenix, Harry Potter and the Half-Blood Prince and Harry Potter and the Deathly Hallows – Part 1. David Heyman, the producer of all of the Harry Potter films, produced the final film, together with David Barron and J.K. Rowling. Screenwriter Steve Kloves adapted the screenplay, based on the book by J.K. Rowling. Lionel Wigram is the executive producer.
Behind the scenes, the creative team was led by director of photography Eduardo Serra, production designer Stuart Craig, editor Mark Day, visual effects supervisor Tim Burke, special effects supervisor John Richardson, and costume designer Jany Temime. The music is composed by Alexandre Desplat.
Warner Bros. Pictures presents a Heyday Films production, Harry Potter and the Deathly Hallows – Part 2, which marks the last installment in the most successful film franchise of all time.
Harry Potter and the Deathly Hallows – Part 2 is the first Harry Potter film to be released in both 3D and 2D. Concurrently with its nationwide theatrical distribution, the film will be released in select IMAX® theatres. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology.
Opening on July 15, 2011, Harry Potter and the Deathly Hallows – Part 2 will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film has been rated PG-13 for some sequences of intense action violence and frightening images.