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WARNER BROS. CONSUMER PRODUCTS ALIGNS WITH LEGO GROUP TO BUILD AN ARRAY OF MAGICAL OFFERINGS BASED ON THE HARRY POTTER FILM SERIES
BURBANK, Calif., – February 12, 2010 – Warner Bros. Consumer Products (WBCP) announced today an extension of its successful partnership with leading toy manufacturer, The LEGO Group, to bring the magical world of Harry Potter to fans everywhere. Under the agreement, The LEGO Group is creatively tapping into the Harry Potter magic to develop spell-binding construction sets and a board game inspired by the property in anticipation of the November 19 theatrical release of Harry Potter and the Deathly Hallows: Part I, as well the upcoming release of Harry Potter and the Deathly Hallows: Part 2 in 2011. “We have enjoyed a longstanding, successful partnership with The LEGO Group around Harry Potter and we are delighted to continue this relationship as we approach the release of the seventh film,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of the franchise will be excited to discover the wonderfully original LEGO products inspired by the beloved stories and characters.” “The world of Harry Potter has inspired some of our most successful products and we are thrilled to continue creating imaginative play opportunities for fans everywhere,” said Jill Wilfert, vice president, global licensing for LEGO Group. “The magical stories brought to life in the films give us the potential for an incredible array of offerings, the best of which are represented in our upcoming lines.” Based on the compelling stories and characters of the Harry Potter films, the new line includes six construction sets derived from iconic scenes and locations, including the Hogwarts Castle, Hagrid’s Hut, Hogwarts Express and Quidditch Match and leveraging building surprises of previously released LEGO® Harry Potter sets, some of which ranked among all-time LEGO best-sellers. Available in October, the sets feature new and newly decorated minifigures, like Bellatrix Lestrange and Luna Lovegood. Additionally, as the LEGO brand rolls into the board game category for the first time in 2010, it brings the Harry Potter property with it in a premium, constructible board game called Hogwarts, launching in August. Players build and then move throughout the iconic castle to be the first to collect various objects to win the game – but even the most skilled players can be foiled by an ability to move classrooms around the board. # # #About Warner Bros. Consumer ProductsWarner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. About The LEGO GroupThe LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. TM & © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © J.K. Rowling. (s10) HARRY POTTER and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s10) LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group. All rights reserved and used with permission. Contacts: Rita Cooper Michael McNally Director, Worldwide Public Relations Brand Relations Director Warner Bros. Consumer Products The LEGO Group (818) 954-3821 (860) 830-5885 |
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