Emma Watson is now the new face of Burberry which was speculated about among her fans (this webmiss included) for a while now. You can view the photos at EmmaSource!  You can also read more about the campaign here and here!

Emma Watson has been unveiled as the new face of Burberry, with a stunning set of pictures shot by Mario Testino.  The images capture Watson looking innocent and charming, in a variety of classic trench coats from the Fall 2009 collection.

The ads are due to break in August, in conjunction with a digital campaign that will feature podcasts and behind-the-scenes footage.

Burberry’s creative director Christopher Bailey told The Evening Standard: ‘Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign.  Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames. I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.’

Thanks to the girls on Sassy!