Emma Watson is featured in The Edit, online store Net-a-Porter’s online magazine.  She is shown wearing eco friendly dresses made by five designers for the Green Carpet Challenge. Victoria Beckham, Christopher Bailey, Erdem, Christopher Kane and Roland Mouret each created two dresses for the collection.  You can view the spread and full interview here and the dresses may be seen and purchased here.

Eco campaigner Livia Firth began the GCC in 2009 to catapult ethical fashion into the global spotlight. For Firth’s latest project, she asked five British-based designers to each create two event pieces exclusively for NET-A-PORTER. But who to showcase them? The two women had met previously at a party, so when Firth asked Watson to join the project, she jumped aboard. “I was like, ‘No one’s doing anything like this!’ It’s so exciting.”

Having grown up on the red carpet, Watson knows first-hand that sustainable style and glamorous gowns have never been totally simpatico. “I’ve always had this huge problem,” she says. “I would love to wear garments that are ethically sourced, but there aren’t enough options for me to be able to do that realistically.” So when she met Firth, “it just seemed like [the project] was something I had to do, something I’d been waiting for.” Her eyes light up: “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It’s quite awesome.”