Today WWD reports that Emma Watson’s line with fashion designer Alberta Ferretti will be released on March 21st. The collection is made up of 2 dresses, a top, a pair of shorts and a skirt and prices range from $345 [250 Euros] to $1,173 [850 Euros]. Some snippets of the article may be read below, to read the full story head over to WWD.
[…] Produced with materials and techniques that are environmentally friendly and made in Italy, the collection is labeled Pure Threads by Emma Watson Alberta Ferretti and will be available exclusively on albertaferretti.com beginning March 21.
“Rather than an opportunity, this is an urgent project,” said Ferretti. “Ecological materials cost twice as much, and selling online is a way to reach customers around the world faster, while containing costs.” […]
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” said Watson. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti of Watson. […] “She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity,” said Ferretti. “She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them,” said the designer.
The article also came with a new photo of Emma with Alberta.

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