WB has just sent over a new press release that lets fans know about Hot Topic’s Exclusive Harry Potter Merchandise.  Read some of the release below and the full one here!

Warner Bros. Consumer Products (WBCP) and its longtime retail partner, Hot Topic (Nasdaq: HOTT), have announced the creation of exclusive Harry Potter merchandise boutiques in anticipation of the Warner Bros. Pictures’ release of Harry Potter and the Deathly Hallows – Part 1,in theaters November 19, 2010. These dedicated boutiques will feature all-new products inspired by the famous wizard at each of Hot Topic’s 680 locations in the United States and Canada.  Additionally, an in-store mobile application will offer challenges and rewards to customers who participate through their iPhone and Android mobile devices.

Beginning today, the innovative Harry Potter-themed boutiques at all Hot Topic stores will offer fans an extensive product line, featuring junior and young men’s and women’s apparel, including exclusive Gryffindor and Slytherin polo and tie combination tees, along with bags, throws, jewelry, key chains, stationery, posters and more—all just in time for the debut of the final title of the blockbuster film franchise.

In conjunction with the product boutique launch, Hot Topic and WBCP will also offer the SCVNGR destination-based mobile promotional application, which will allow customers to unlock digital “badges” by visiting Hot Topic locations and participating in various challenges.  Each of the five badges represents one of the four school houses in Harry Potter, along with one for Hogwarts. Customers are encouraged to visit the store weekly for a chance to collect all five and also to unlock the featured rewards: a mini-movie poster and 20% off any in-store Harry Potter item, redeemable at all participating Hot Topic stores. Some of the whimsical challenges include dressing up as a favorite character and posing for the camera or describing their least favorite flavor of Bertie Bott’s Every Flavour Beans.